Compare attributed sources

Kickstarter Referral Performance Comparator for Board Games

Put tracked clicks and backers beside spend, pledged value, and the delivery costs you can attribute to each source.

Referral working data

Display settings
Referral CSV

Delivery cost is the source-attributed product, fee, subsidy, or other variable cost you choose to include. Use zero when unknown and read the limitation.

Pledged value is not campaign profit

The displayed contribution subtracts only the marketing spend and delivery cost in each row. Fixed development, art, production, taxes, cancellations, platform fees, and overhead may still sit outside this comparison.

Treat attribution as partial evidence

Kickstarter referral tags and other analytics can use different attribution rules and may omit clicks or assisted journeys. Preserve the source definitions and measurement window beside the report.

Investigate before reallocating

Use the Conversion Funnel Analyzer to find where a channel loses measured people. Use the existing Campaign Profit Scenario Calculator for total campaign economics.