Evidence from prelaunch through close

Board Game Crowdfunding Marketing Analytics

Turn your own audience, channel, referral, and daily funding records into practical campaign checkpoints—without treating somebody else's benchmark as a promise.

Your campaign rows stay on your device. Pasted CSV analysis runs inside this browser tab; Tabletop Maker Lab does not upload or retain it.

Five independent campaign questions

Use the tool that matches the decision.

Plan the audience before launch, measure acquisition while building it, diagnose conversion stages, compare attributed channels, then check the live run rate.

Scenario planner

Prelaunch Audience Planner

Translate separate audience pools and your own conversion ranges into launch-day backer and funding scenarios.

CSV analyzer

Follower Growth Tracker

Measure daily acquisition pace, source mix, spend, and the remaining pace to an entered launch target.

Diagnostic

Conversion Funnel Analyzer

Check channel stages against your own rate floors and locate the first stage to investigate.

Comparator

Referral Performance Comparator

Compare tracked clicks, backers, pledge value, acquisition cost, and entered delivery cost by source.

Run-rate tracker

Funding Pace Calculator

Convert cumulative daily campaign records into recent pace, required pace, and a transparent linear checkpoint.

A connected workflow

Plan → acquire → diagnose → compare → pace

  1. Keep audience sources separate and remove known overlap.
  2. Log actual acquisition and spend on a consistent schedule.
  3. Use channel stages to locate a measurable leak before changing creative or spend.
  4. Compare attributed sources with the costs you can defend.
  5. During the live campaign, replace launch assumptions with actual cumulative records.

What these tools do not decide

Tracking is incomplete by nature.

Referral tags, analytics blockers, cross-device journeys, audience overlap, cancellations, and later delivery costs can change the picture. These tools organize creator-entered evidence; they do not predict success, guarantee funding, or replace platform analytics.

Before launch

Use ranges instead of one assumed conversion rate, then log actual growth by source.

During launch

Separate funnel-rate diagnosis from referral economics so a cheap click is not mistaken for a useful backer.

During the campaign

Compare recent entered pace with the run rate needed for the remaining days; do not present a linear extension as probability.