Log acquisition consistently
A daily row makes sudden lifts and source concentration visible. Keep source labels stable so “Meta,” “Meta Ads,” and “Facebook” do not split one channel accidentally.
Cost per follower is not backer value
A low acquisition cost does not prove the acquired audience will convert. After launch, connect source-level backers and pledge value in the Referral Performance Comparator.
Read the pace as a checkpoint
The tool compares the full entered historical average with the average still required. It does not model creative changes, organic coverage, list fatigue, or conversion quality.